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  • Writer's pictureLaura Mackenzie

How a Bespoke Marketing Strategy Session Can Transform Your Small Creative Business

Running a small creative business is no small feat, right? You're juggling everything from content creation to project work, all while trying to find time for, well... marketing. It’s a lot. 


But here’s the thing: without a solid marketing strategy, your brilliant ideas might just go unnoticed. That’s where I come in, with my one-off bespoke marketing strategy sessions - designed to give your business the clarity, focus, and roadmap it needs to thrive.


Sound like something you need? Let’s break it down.


Does this sound like you?

- You don’t have a marketing strategy or plan in place (yet).

- You're struggling to find the time or energy to actually market your business.

- Your brand feels like it’s flying under the radar, even though you know it deserves attention.


If you’re nodding along, you’re not alone. So many creative entrepreneurs are in the same boat, trying to juggle ALL the things, while marketing falls by the wayside. But here’s the good news: it doesn’t have to be that way


Enter: My Bespoke One-Off Marketing Strategy Sessions

These sessions are designed to move your business forward by diving deep into what makes your brand tick and creating a plan to help you finally get seen by the right audience. It’s not just about throwing out a few marketing tips and calling it a day. Oh no, we go way deeper than that.


Here’s what happens:

Step 1: Let’s brainstorm

First, we kick things off with a brainstorming session that’s all about YOU. We’ll dive into your business goals, assess your current marketing efforts (even if they’re non-existent), and start uncovering the key ingredients you need for a rock-solid marketing plan. To make sure we’re fully prepared, I’ll send you a comprehensive questionnaire beforehand to guide our discussion.


This is where we dig deep - no surface-level stuff here! Whether you’ve got a ton of ideas but no strategy to back them up, or you’re totally stuck and don’t know where to start, we’ll figure out the best way to align your goals with a tailored marketing approach.


Step 2: The Roadmap to Success

Once we’ve laid the groundwork, it’s go-time. After our call, I’ll roll up my sleeves and get to work on crafting a custom, in-depth marketing plan designed specifically for your biz. Here’s what you’ll get in your personalized plan:


Brand Objective, Essence, Purpose, and Tone of Voice (Let’s make sure your message is crystal clear and on point.)

Vision and Goals (We’ll map out where you want to go—and how we’re going to get there.)

Target Market Analysis (Let’s get laser-focused on who you’re talking to so you can stop guessing and start connecting.)

Customer Avatar Profile (We’ll create a detailed picture of your dream client—the person who needs what you offer.)

Competitor Research and Analysis (Because it’s always good to know what others in your space are doing, and how you can stand out.)

Marketing Channels Research and Analysis (We’ll figure out exactly where your ideal customers are hanging out online, so you can meet them there.)


Step 3: Clarity, Confidence, and the Game Plan

Two weeks after our session, you’ll receive your tailored marketing strategy plan - designed to give you the clarity and confidence you need to navigate your marketing like a pro. No more guesswork. No more feeling overwhelmed. You’ll have a clear plan of action that’s easy to follow and implement, and that actually makes sense for your business.


The best part? You’ll leave feeling inspired, energized, and ready to make moves with a roadmap that takes the stress out of marketing.


How does it work?

Here’s how it all goes down:

  • We start with a one-off brainstorming session, where we’ll analyze your business goals and current marketing efforts.

  • I’ll prepare a questionnaire to help guide our call, so we cover all the important bits.

  • After the call, I’ll craft your in-depth marketing plan, strategy, and guidelines, tailored just for you.

  • Within two weeks, you’ll have your bespoke marketing strategy in hand, and you’ll be ready to put it into action!

The total cost for this bespoke, done-for-you strategy session is £350 - a one-off investment to take your business to the next level. 


Ready to Book Your Session?

If you’re tired of feeling like your marketing is all over the place (or non-existent), and you’re ready for some serious clarity, book your Marketing Strategy Session today. I bring all my years of small business support and marketing experience, plus a no-nonsense, strategic approach to ensure you walk away with a plan that actually works for your business.


Because you deserve a marketing strategy that helps your business shine!


Let’s make it happen!


Laura x

Your Creative Biz Cheerleader @ Kelp Collective  


P.S. Got questions? Reach out anytime - I’m here to help!

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