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  • Writer's pictureLaura Mackenzie

The Power of Creating a Personal Brand as a Small Creative Business

What Even is a Personal Brand?

Let’s talk about something that’s super crucial for your business but often overlooked: your personal brand.

Think about all of your favourite accounts that you follow on Instagram or your favourite brands - why do you like them? Is it the beautiful images and the words? OR is it the person behind them that you connect with? Because you understand their story, you feel connected with them; therefore, their brand and content feel more authentic and relatable.


The Connection Beyond the Content

Often, we mix up our reputation with our personal brand. While reputation is about what others think of us based on past actions, a personal brand is a bit different. It’s about how we intentionally want to be seen by others. Your reputation deals with credibility, but your personal brand is all about visibility and the values you outwardly represent.


Your Brand, Your Story

Here’s the magic: you have the power to define your brand. It’s about aligning your intentions with your actions. This means making decisions and behaving in ways that influence how others see you, helping them connect with the image you want to portray. When your personal brand matches the opportunities you want, then you are more likely to secure them. That’s the power of a personal brand!


Gone are the days of hiding behind your business name, products or services. The main selling point of your brand is YOU.


Why Personal Branding Matters

An effective personal brand is like a superpower for connecting with your target audience and achieving your goals, both personal and business-wise. 

So, let’s dive into how you can start building your own personal brand.


What drives and Inspires You?

First things first, figure out what drives you. What’s your passion? What gets you out of bed in the morning? Your personal brand should reflect these core motivations because that’s what makes you unique and interesting to others.


Align Your Values

Your values are the foundation of your brand. Think about what matters most to you and how you can incorporate these values into your business. When your brand is aligned with your values, it feels authentic, and authenticity is what people connect with.


Who Are Your People?

Identify your target audience. Who are the people you want to reach and engage with? Understanding your audience helps you tailor your message and content to resonate with them. Remember, you’re not just selling a product or service; you’re building relationships.


Share Your Expertise

Don’t be shy about sharing your knowledge and skills. Position yourself as an expert in your field by providing valuable content and insights. This not only builds credibility but also shows that you’re passionate and knowledgeable about what you do.


Create a Strong, Authentic Presence

Be consistent and genuine in your online presence. Whether it’s through social media, your website, or other platforms, make sure your brand’s voice and image are cohesive and true to who you are. Authenticity builds trust, and trust is key to a strong personal brand.


Remember, your personal brand is a powerful tool. It’s about being seen, being heard, and making a genuine connection with your audience. By defining your brand and aligning it with your values and goals, you’re setting yourself up for success. So go ahead, put yourself out there, and let your unique brand shine!

Happy branding, friends! 


L x 

Laura, Creative Virtual Assistant at Kelp Collective

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