sunnykind

SUNNYKIND is a surf style lifestyle clothing label creating one-of-a-kind upcycled clothing designed for beach babes, golden hour lovers, and conscious consumers. Rooted in warmth, joy, and feel-good living, the brand transforms pre-loved garments into playful pieces with a softer impact on the planet.

2026

Deliverables

Brand Identity and Guidelines
Art Direction
Campaign Design
Social Media Assets
Website Concept
Marketing Materials

I created the visual identity and creative direction for SUNNYKIND, developing a brand world that combines coastal nostalgia, surf culture, and conscious fashion. The project focused on positioning sustainability through a warm, joyful lifestyle lens rather than traditional eco-focused branding.