crush

CRUSH is a playful fruit soda brand inspired by surf culture, beach holidays, and the feeling of endless summer. Made with fresh fruit flavours of orange, pineapple, lime, lemon, and papaya, the brand was designed to feel bold, juicy, and full of sunshine energy.

2026

Deliverables

Brand Identity and Guidelines
Art Direction
Magazine Design
Packaging Design
Personalised Brand Illustrations
Social Media Assets

I created the visual identity and creative direction for CRUSH, developing a lifestyle-led brand world inspired by beach bars, tropical escapes, and retro summer advertising. The project focused on transforming a simple beverage concept into an immersive, experience-driven brand.