Olive & Surf

Olive and Surf is a lifestyle brand based in Newquay, Cornwall, offering a thoughtfully curated range of sustainable clothing and accessories for the whole family. Rooted in a love for coastal living, the brand celebrates slow fashion, conscious choices, and timeless design, creating everyday essentials inspired by the sea and the outdoors.

2026

Deliverables

Creative Direction
Moodboard Development
Colour Palette
Apparel Illustration Collection
Print & Graphic Design for Merchandise

I developed a creative direction for Olive and Surf centred around sunshine, retro surf culture, and laid-back surf side living. The project included creating a bespoke colour palette, a visual moodboard, and a collection of 12 original illustrations designed for use across men's, women's, and children's apparel, as well as tote bags and hoodies. The illustration suite was created to give the brand a cohesive, recognisable visual language that captures the warmth, nostalgia, and fun spirit of life by the sea.