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  • Writer's pictureLaura Mackenzie

Why a Creative Virtual Assistant Will Revolutionize Your Business (And Your Life!)

As a small business owner, you are pulled in so many different directions. You will constantly have a full workload and a seemingly never-ending to-do list. It can be hard to find time to get everything done and achieve the greater goals that you'd like to aim towards if you're doing everything on your own.


How can you grow and elevate your business if you're spending your precious time supporting smaller tasks? I get it, those emails need responding to, you've gotta post on social media most days, and your calendar needs to stay organized. But how much time are you spending doing all of those little admin jobs and not actually spending focused time on your business?


Enter, the creative virtual assistant. Outsourcing your tasks to a virtual assistant is going to be one of the smartest business decisions you will ever make.


Handing over the everyday tasks that consume so much of your time and energy to a creative virtual assistant is the perfect solution to get your to-do list completed. A virtual assistant will help you get your admin jobs done efficiently and effectively. Giving you the time to focus on other aspects of your business.


"Outsourcing has seen tremendous growth in recent years. At the height of the COVID-19 pandemic, many businesses decided to outsource their various business functions like customer service, call center services, back office operations, and others, for safety protocols and social distancing. As of 2019, the global outsourcing market was valued at $92.5 billion and is projected to reach $435 billion by 2028. " Airisx

A virtual assistant can maximise your productivity, provide expert advice, create streamlined working processes, offer guidance and suggestions, and so much more. You don't have to do it all on your own. Are you still thinking about it? Here are some undeniable reasons to prove that outsourcing to a creative virtual assistant will revolutionize your business... and your life!



Maximised Productivity

An overflowing workload eats up your time and energy. Delegating tasks and streamlining your workflow will give you back so much time to focus on the things that matter. Rather than spreading your time out between every single thing that needs doing, you're able to maximise your productivity by focusing on specific tasks while the virtual assistant completes the other jobs. They will also be able to provide time-saving techniques and processes to help you both in navigating the business' requirements.


Sparks Your Own Creativity

A creative virtual assistant is there to provide a fresh outlook and aspect on things. When you're weighed down with the everyday mundane tasks, it's really easy to lose your creative mojo. Having a fresh pair of eyes, a new skillset and a wealth of experience in your business will not only help the biz grow, but will help to reignite your creative vision as well.


The Perfect Solution for a Small Business

As a small business owner, even though you know that you need some help, it's very likely that you're just not in a position to be able to employ a staff member. Hiring employees can be expensive, especially for small businesses with limited budgets.


Virtual assistants are the perfect solution for this, as they can do as little or as much for you as you need. They are paid on an hourly or retainer basis, which is a much more affordable option for small business owners. They pay their own taxes and insurance and have their own computers and tools. You also won't need to train them as they are professionally experienced in their niche.


Customizable Services

There is no one size fits all for a small business owner, and the tasks that weigh you down or that you never get around to doing are going to be different to someone else. The great thing about working with a virtual assistant is that they can offer you a customized service based on what you need the most.


So, if social media is what is consuming most of your time, or if you'd love to send newsletters and write blog posts but never have the time, then these are the tasks that your virtual assistant can work on for you.


Access to a Wide Skillset

When you hire a creative virtual assistant, you're essentially hiring a whole creative marketing team. They are already skilled across so many different aspects of small business support that you're gaining access to a wide skillset and it's going to benefit your business massively. A creative virtual assistant will have already invested time in learning many programs, workflows and tools, making them skilled in multiple areas.


Virtual assistants generally work with more than one client. This requires super organizational skills alongside plenty of the real-world problem-solving that creatives need. It also means that they have takeaways from other small businesses and entrepreneurs that they've supported, that can be relevant to your biz game.


Stress-Free Life

The life of a small business owner or creative entrepreneur is really difficult. You are constantly juggling. Managing tasks, clients, customers, enquiries, marketing, organization, creativity... You are a full team of staff in a business as just one person, and it can sometimes feel like you need 10 of you at one time.


Feeling stressed as a business owner is almost inevitable because of how much you have on your plate at one time. Finding that healthy work/life balance while still making your business a success is so important, and that's where a virtual assistant will come in. The virtual assistant will handle all of the energy-draining tasks, allowing you to reassess, recharge and spend your time less frantically.

What can a Creative Virtual Assistant do for me?

Now you know that a creative virtual assistant is going to change everything for you, what services can they provide? Here are some examples that I currently offer, to give you an idea of what outsourcing could look like for you.

  • Social media management

  • Email campaigns, automations and marketing

  • Research projects

  • eCommerce assistance

  • Website design and ongoing assistance

  • Customer service and inbox management

  • Pinterest management

  • Graphics and design

  • Proofreading and/or editing documents

  • Branding

  • Content creation

  • Marketing strategies

  • SEO and technical support

You can read more about all my offerings here.


Creative virtual assistants are fully invested in the success and growth of your business. Not only does it mean more work for them, but it's also likely that they're just genuinely excited and take pride in helping move your business forward. Working with one is going to revolutionize your business model, and also change the way your life is currently. You can have your time back and feel the love for your biz again.


Hiring a virtual assistant is a game-changer for small business owners. If you're interested in outsourcing your tasks to a creative virtual assistant, or just learning more about how it all works, book a free call with me here. Or for some more small business tips and tricks, read more of my creative journal posts here.


L x

Laura Mackenzie Creative Virtual Assistant at Kelp Collective

Kelp Collective Creative Virtual Assistant

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