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  • Writer's pictureLaura Mackenzie

What is Repurposing Content and How to Use it for Your Business

Updated: Dec 16, 2022

Time is precious. Especially as a successful small business owner, your time is pure gold, as it has to be used for every aspect of your biz. This is why you NEED to be repurposing content if you're not already.

Repurposing content blog post by Kelp Collective creative virtual assistant

You spend so much time pouring your heart and your best business into your social media posts, your newsletters to your mailing lists, and even blog posts. So why would you only want to share that once, with one audience? Secret is, you don't! Game changer, right.

So let's talk about this a bit more. What is repurposing content exactly? Repurposing content doesn't mean posting the same posts over and over again, it's a way of using your knowledge and previously shared content in new ways to share it with fresh eyes!

“You don’t have to create content day in and day out. You just have to work on getting the content you already have in the hands of more people.”

The benefits of doing this are to reach a new audience. If you think some of your target audience may read your newsletters whereas some browse your Pinterest page, some of your audience might only follow you on Instagram, whereas others always read your blog posts. Using the same content on multiple platforms widens your reach! It also makes the most of your efforts and knowledge, you don't just have to talk about something once. Repurposing content ensures that users who missed your epic blog post the first time around have a chance of seeing it for round two. It also reinforces your message and can boost your SEO efforts.​​​​​​​​​​​​​​​​

If you're wondering where you can find content to repurpose, how to even start or what content is worth repurposing... Here are a few ideas.

  • Transform your old video tutorials into reels or social media stories​​​​​​​​

  • Re-write your old blog posts into newsletters​​​​​​​​, or vice versa!

  • Create visual content from previously written content for your Pinterest boards​​​​​​​​

  • Refresh and redesign old social media posts​​​​​​​​ and share them across multiple platforms

  • Use an old social media Q&A session for a blog post​​​​​​​​

  • Create an eBook from old content​​​​​​​​

When deciding on which content to repurpose, it's always worth checking your analytics to see which were your best-performing posts.

If you found this helpful, don't forget to follow me on socials following the links below!

L x

Laura Mackenzie

Creative Virtual Assistant at Kelp Collective

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